Trade Finance for U.S. Importers
Protecting Every Step of Your Import Transaction.
Sellathon arranges Letters of Credit, SBLCs, Bank Guarantees, and Supply Chain Finance for importers purchasing goods from overseas suppliers — managing the transaction from inquiry through funding.
What We Arrange
Trade Finance Solutions
We structure the right financing instrument for your transaction and connect you with the appropriate lender from our global network.
Letters of Credit (LC)
The primary payment instrument for import transactions. We arrange LCs that give your overseas supplier confidence to ship while protecting your payment until conditions are met.
- Documentary LC
- Sight LC
- Usance / deferred payment LC
Standby LC & Bank Guarantees
Backup instruments that protect both parties in the event of non-performance. We arrange SBLCs and bank guarantees for performance, advance payment, and bid bonds.
- Standby Letter of Credit (SBLC)
- Performance guarantee
- Advance payment guarantee
Bank Guarantees
A bank guarantee from a reputable institution gives your supplier the assurance they need to proceed — without requiring upfront payment from you.
- Bid bond guarantees
- Payment guarantees
- Contract performance bonds
Supply Chain Finance
Working capital solutions that allow you to extend payment terms with your supplier while ensuring they receive early payment through our financing partners.
- Buyer-led supply chain finance
- Reverse factoring
- Dynamic discounting
Why Sellathon
Built Around the Importer's Needs
No Upfront Fees — Ever
Sellathon earns a 2% success fee paid by the financing institution at closing. You authorize it in your engagement letter — no out-of-pocket payment until your trade finance is funded.
Right Instrument for Your Deal
We don't push a one-size-fits-all product. We assess your transaction and structure the financing instrument — LC, SBLC, BG, or SCF — that fits.
Global Lender Network
We work with trade finance partners and lenders across multiple jurisdictions — connecting U.S. importers with the right financing source for their transaction.
Neutral Transaction Coordinator
We represent neither the importer nor the exporter. Our role is to ensure the transaction completes fairly and on the agreed terms — for both sides.
Lender Network Access
We connect you with the right trade finance partners from our global lender network — not a bank product, but the right instrument for your deal.
End-to-End Management
One point of contact from inquiry through funding. We manage every stage so you can focus on your business.
The Process
How a Trade Finance Transaction Works
Every transaction follows a structured, transparent process — from your first inquiry to the financing instrument being issued.
Submit your inquiry
Share your transaction details — goods, supplier country, transaction value, and timeline. A Sellathon advisor reviews your case within one business day.
We structure the instrument
We assess your transaction and design the right financing solution — LC, SBLC, Bank Guarantee, or Supply Chain Finance — based on your specific needs.
Engagement letter signed
You sign an engagement letter disclosing the success fee structure and authorizing the lender to pay Sellathon at closing. No upfront payment required.
Lender matched & approved
We connect you with the appropriate trade finance partner from our global network and manage the approval process on your behalf.
Instrument issued
The financing instrument is issued by the lender's bank, giving your overseas supplier the confidence to proceed with shipment.
Goods shipped & payment released
The supplier ships the goods. Payment is released upon successful presentation of the agreed shipping documents.
Client Experiences
What Our Clients Say
"We needed financing to purchase a large shipment from a supplier in Asia. Sellathon connected us with the right lender and structured a Letter of Credit that worked for both sides. The process was clear and professional."
"Sellathon arranged a Bank Guarantee for our first large import transaction. They handled everything — lender coordination, documentation, and bank communication. We felt supported the entire time."
"As a first-time importer, I didn't know where to start with trade finance. Sellathon walked me through the LC process step by step and arranged financing that gave my supplier confidence to ship."
Get Started
Apply for Trade Financing
Submit your application through our secure client portal. Track every stage of your transaction from document upload to funds disbursed.
Create your free client account to submit a financing application, upload documents, and track your transaction — all in one secure portal.
- No upfront fees
- Secure document upload
- Real-time stage tracking
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